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The Dos and Don`ts of Networking: How to Build Strong Connections

  • Lesna Naidoo

Networking is an essential part of building and growing a successful career or business. It can help you make valuable connections, find new opportunities, and stay up-to-date on industry trends. Here are some dos and don`ts of networking to help you build strong connections:

  1. Be Prepared: Before attending a networking event, research the attendees and the topics that will be discussed. Prepare some conversation starters and have business cards and a pen on hand.
  2. Listen More Than You Talk: People love to talk about themselves, so give them the opportunity to do so. Listen actively, ask questions, and show genuine interest in what they have to say.
  3. Follow Up: After meeting someone, make sure to follow up within a few days. Send them an email or connect with them on LinkedIn to stay in touch.
  4. Be Authentic: Be yourself and don`t try to be someone you`re not. People can sense when someone is being insincere or fake.
  5. Offer Value: Think about how you can help the people you meet. Offer to connect them with someone in your network or share your expertise.
  1. Be Too Salesy: Networking is about building relationships, not making a quick sale. Don`t try to sell your products or services right away.
  2. Monopolize the Conversation: Don`t dominate the conversation or talk only about yourself. Remember to listen and engage in a two-way conversation.
  3. Forget to Follow Up: Don`t let a good connection go to waste. Make sure to follow up and keep in touch.
  4. Be Negative: Avoid complaining or talking negatively about others. Stay positive and focus on building positive relationships.
  5. Forget to Show Gratitude: Remember to thank people for their time and insights. A simple thank-you note or email can go a long way.
By following these dos and don`ts of networking, you can build strong connections that can help you advance your career or grow your business.

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