Relay Jeans is a South African brand that specialises in denim clothing and is known for its authentic and original denim products. The brand has a strong presence in South Africa and offers a wide range of denim styles and trends. Relay Jeans is not only about denim but also encompasses various styles that make up a denim-centered lifestyle. The brand is popular among men aged 18 to 35 and is recognised for its youthful and on-trend products. Relay Jeans has multiple stores across South Africa, providing customers with a specialist denim store experience.