Pick n Pay is a South African retail company that operates in the fast-moving consumer goods industry. It is one of Africa`s largest and most successful retailers of food, clothing, and general merchandise. The company was founded in 1967 by Raymond Ackerman, who purchased the first four Pick n Pay stores in Cape Town. Since then, the company has grown to encompass stores across South Africa, as well as in Namibia, Botswana, Zambia, Nigeria, Eswatini, Lesotho, and Zimbabwe. Pick n Pay operates through multiple store formats under three main brands: Pick n Pay, Boxer, and TM Supermarkets. The company offers a wide range of products, including apparel, household items, liquor, general merchandise, and health and beauty products. It also operates an online grocery platform, which is one of the largest in sub-Saharan Africa. Pick n Pay has a strong brand loyalty and is known for its inclusive approach, welcoming customers from all walks of life. The company aims to meet the changing needs and aspirations of its customers by tailoring its product ranges, promotions, and customer engagement strategies. With over 2,200 locations across eight countries in Africa, Pick n Pay has a significant presence in the retail market. The company employs over 36,500 people and has a market share of 33.4 percent in South Africa. Pick n Pay`s business objective is to introduce greater operating efficiencies and build world-class retail capabilities. The company operates on an owned and franchise basis, allowing for a flexible and diverse portfolio of stores. It has a strong focus on providing excellent customer service and maintaining a wide store network to cater to the diverse needs of its customers.