From humble beginnings, Dial·a·Bed opened their first store in Durban, October 1996. The essence of Dial·a·Bed was born on this day. Dial·a·Bed began marketing efforts with a double-page advertisement in the Durban Sunday Tribune and opened with a warehouse full of stock and an incredibly disruptive customer proposition: customers could buy beds over the phone or in the store. This differentiated us and made for a very risky move as the mattress market was very traditional at the time, but from the beginning, it was always Dial·a·Bed’s priority to offer our customers buying options and to make shopping easier. It is for this reason that Dial·a·Bed has also always offered comfort testing station in every store as well as a comfort exchange option, to create a risk-free shopping experience for our customers. From the very beginning, Dial·a·Bed have been a business that partners’ with reputable manufacturers to offer our customers the best products to help them sleep better. We have also offered fast delivery on our best sellers, from the very start. Dial·a·Bed is a proudly South African retailer and has a great history of success as retailers. Our stakeholders, employees and customers concur. Dial·a·Bed is constantly innovating and expanding which is evident by our products and multiple stores nationwide You’re at your best after a good night’s sleep. At Dial·a·Bed, we are all about comfort, convenience, service and value. So, if you are in the market for a new bed, Dial·a·Bed will make it easy for you to get a great night’s sleep.