Totalsports is the largest sporting goods retail brand in Southern Africa. It was established in 1982 and has since grown into a significant business with representation nationwide. As part of a diversification strategy, Totalsports was acquired by TFG (The Foschini Group) in 2000, recognising its potential for tremendous growth. Totalsports is known as the premier sporting goods destination in South Africa, offering a wide range of sportswear, equipment, and accessories. The store focuses on football, running, and fitness, providing customers with a broad product assortment that includes footwear, apparel, equipment, and sports technology. It partners with leading global brands such as Nike, Adidas, Asics, and Puma to offer the latest offerings from these sports brands. In addition to catering to sportsmen and sportswomen, Totalsports also offers a variety of replica jerseys worn by rugby and soccer stars. The store aims to provide a comprehensive range of sporting goods to meet the needs of athletes and sports enthusiasts alike. With its market leadership and strategic partnerships, Totalsports is committed to maximising sales and market penetration in the South African retail football industry. The brand stays up-to-date with global product trends and leverages sporting events and visual media to engage with its customers. Overall, Totalsports is a well-established and reputable sporting goods retailer in South Africa, offering a diverse selection of sportswear, equipment, and accessories for various sports and fitness activities.